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Look closely and remember where the matching pairs are hiding.

Remember previously revealed pictures and where they appeared.
Pay attention to each revealed card so its picture and position can be remembered.
Compare revealed pictures and identify matching pairs.
Children reveal two cards at a time and look for matching pairs. Remembering pictures they have already seen—and where those cards appeared—helps them choose their next card.
The classic Concentration/Memory card-game task has been used by researchers to study children's visuospatial memory. The task requires players to remember visual information together with its location. Research on broader memory-training programs suggests that improvements tend to be strongest for trained or closely related memory tasks, while evidence for broader benefits is more limited.
These studies examine the underlying activities and cognitive processes. They did not test Chuchiroo games and should not be interpreted as evidence that playing this game produces broader cognitive improvements.